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SEO Agency

Landmarks In Covert Seo Agency, Sydney

Posted by Jamie on
Landmarks In Covert Seo Agency, Sydney

Search engine optimization is the process of improving the web traffic of the content of a website. Webmasters and content providers began optimizing websites for search engines in the mid-1990s; this was around the time the first search engine was developed. Visit http://www.p1.com.au/ to know more about SEO Agency in Sydney.

A Brief History of SEO 

SEO has been in existence since then. However, it did not take off until 1997 when Sergey Brin and Larry Page founded Google, which became and is still the largest search engine. At first, anything could pass for SEO, it was more directory so users and marketers could make use of keyword stuffing, spam links, etc., to rank higher in search results, but now, it’s no longer the same.

Google, somewhere along the line, began working on algorithm updates that would reward quality, relevant content and connect users with exactly what they are looking for. It was successful, and ever since, several algorithms have been changed, but Google continues to strive to be the top in the industry, making SEO an ally. 

It is believed that SEO was born in 1991, and ever since, almost every website or product has made use of SEO to improve its business. This has brought around the rise of numerous SEO agencies where firms now offer SEO as a service but, let’s be honest, aren’t you tired of seeing spam in your email every day of several SEO agencies out there promising high rankings and unrealistic guarantees? Well, I’m sure you are, so let’s talk about one of the most trusted SEO agencies out there, Covert.

Who Are We?

Covert is a digital marketing agency in Sydney with a group of professional SEO consultants willing to work closely with you at every stage of planning and executing your SEO strategy in other to help you maximize your business success. They make use of strategic and creative perspectives to build a brand and evolve the business. The goal of Covert is simple, to challenge and inspire the organization.

What SEO Currently Mean to Us

SEO with several elements dependent on each other, i.e., keywords, contents, off-page SEO, local SEO, etc., to improve our page ranking is what has made SEO so important to us.

Search engine optimization is in a changing phase and currently keeps improving as Google constantly keeps altering their algorithm to get better and provide us with the best user experience ever, and so are the SEO agency, trying so hard to keep up with the trends so they can offer their clients everything they can regarding SEO. Currently, SEO offers so many things, and this has made it an essential part of any successful marketing strategy. Some of the benefits Covert SEO Sydney offers include, 

  • Target quality traffic: Google continually keeps trying to get rid of irrelevant, spam, or broken links that pop up every single we search for information on the net so that we can get relevant information faster and relevant content can get more web traffic. In addition, SEO is a form of outbound marketing, i.e., blog, video content, etc. Hence, either users want to hear you out or not at that moment it makes it easier for them to contact you and hear you out later on.
  • Public relation helps SEO: SEO helps PR and vice versa. The relationship between the two lies between link building, and although the two are separate marketing strategies, they can be used together to get an even better result. All that’s needed after putting the effort of these two together is to distribute the content to potential clients.
  • Cost-effective: One of the greatest benefits of SEO is cost-effectiveness. With search engine optimization, you do not need to pay a ridiculously high amount for ads. Google organic rankings are based on how the algorithm determines the most relevant and quality response to the query; hence, if you can write quality content and optimize your website, you would need very little to bring traffic to your website. 
  • Can help your business move ahead of your competitors: With all the element of SEO, it’s no surprise that when properly optimized, it would make your business more visible, bringing in more traffic, which in turn leads to more revenue that can help your business grow faster and more effective than your competitors.
  • Attract the right customers and generate revenue: Another huge importance of SEO unpaid traffic is that it attracts the right customers that are interested in patronizing your business because SEO is all about keywords. In other words, if your content is properly optimized, the right customers will find the right products or content, increase web traffic and generate more revenue.

What is The Future for SEO?

There is no saying where SEO is headed, but here is one. There is still a long way to go. There are several predictions regarding the future for SEO from several reputable individuals in the digital world about the intertwining of AI (artificial intelligence) with SEO. However, some of the common predictions, according to stats, we are looking forward to goes as thus. Click here to read about How to Plan a Budget for SEO Services in Sydney.

  1. Better user optimization
  2. UX SEO
  3. Prominent voice search
  4. More features of snippet and microdata


Ever since the 1990s, SEO has gradually changed from just links and meta tags to something more. Something more complex and intricate that needs the knowledge of more SEO agency professionals and experts to use perfectly. Hence, it is important to keep up with the SEO trends for a website, just as Google keeps introducing more than 3600 small changes to their algorithm every year. However, if you are worried about how to go about keeping up with these trends for your website, you can visit Covert, an agency that specializes in SEM and SEO and one of the best SEO agencies in Sydney. 

Covert is people and process-driven. We understand that people are the heart of an organization. Hence, we put the people in consideration as we follow a meticulous process to keep your website up to trends and help your business grow by being efficient, transparent, and innovative.

You can contact us through our email, [email protected], or phone us at 1300 153 009.

SEO Agency

How to Plan a Budget for SEO Services in Sydney

Posted by Jamie on
How to Plan a Budget for SEO Services in Sydney

There are two significant mistakes that business owners and digital marketers can make in SEO: lack of a plan or lack of budget. The initial excitement about your idea may cause you to forget that failure to plan is already a plan to fail. On the other hand, the second part, which is the lack of budget, is not really the absence of money, but the correct volume, allocation and timing. All these factors combine to determine your SEO campaign’s wellness and if it can produce the expected results. Click here to read more about SEO Services in Sydney.

When failure occurs in an SEO marketing campaign, it consumes time, energy, data, financial resources, and even opportunity. So, obviously, failure is a bad, bad thing for digital business. However, you can also learn a great deal from away your SEO didn’t work and how you can turn the situation around for good. Watch out for our article on why some SEO Agencies cannot help your business. Or, if you like, why some SEO strategies fail and how to win the SEO war.

To avoid the potholes stated at the beginning of this article, there are two significant factors to consider before setting an SEO budget. These are

  • Firstly, SEO is a long-term Project. Many people assume that SEO’s journey is a 100-metre dash, only to discover that it is a marathon that seems to take forever. Not understanding this fact can also make the journey very tiring and frustrating, especially if you don’t understand the technical part. And if you put too much pressure on your SEO agency, you may not be able to get the best service. Depending on diverse situations and factors, SEO results may take between 3 to 6 months. (See our article on How long SEO takes). In other words, you may not get the expected results in the first one or two months. Still, you must keep on discovering, exploring, auditing, planning and implementing, then recycling.
  • Secondly, Big game SEO isn’t cheap. It is equally crucial that natural SEO isn’t cheap at all. The idea that it’s a one-time project may also cause some people to assume that they can get affordable service and get over with it. Before hiring an SEO agency to handle your site, ensure you can provide 6 months to 1-year thorough service, which may not be less than $3000 per month. Of course, there are cheaper SEO services, but hunting for the big game also demands that you raise your budget and strategic planning game. These factors are so important that certain top companies will not even hire SEO agencies that promise to complete SEO for any amount less than $1000 per month.  

How to plan an SEO budget in Sydney

For now, this article will just dwell on the method of planning for SEO services in terms of the Business Plan and Budget in Sydney, Australia. If you want to make your team proud in Digital marketing, your work begins as soon as you get an idea of what you want to do. What does that even mean? For instance, your business is a new startup in Sydney just trying to get its foot on the ground. Ideally, you don’t have a large budget. So, the question is, how you can use a limited budget to achieve so much until you can afford more?

Step 1: Choose a Metric and Set your Limits

I like to take this as the first step if a business owner doesn’t even have the slightest idea of SEO. In other words, the metrics are the particular, measurable quantity that SEO provides. For instance, if you are setting out on an SEO campaign, what do you want to measure and why? If you focus on ranking, what is the range of position you’re targeting, and how many keywords do you want there? By the way, ranking is a poor choice; traffic, leads, sales, and conversions are better metrics to focus on. Good planning may also include setting a limit to each phase of your planning and strategy. Or else, you may discover that you spend more on less important things than on crucial ones.

Step 2: Define your Goal

The goal is the target, isn’t it? So, it is time to set the goal into clear, definitive terms in your planning and design. For instance, what exact changes do you plan to have at the end of the month, quarter or year? Perhaps a 10% increase in sales or a 70% conversion rate, or a 60% increase in leads from targeted reach. All of these are S.M.A.R.T goals that are considerable in budget planning. Setting a plan also helps you have the initial feeling of what success can bring to you. Besides, you can also set a goal to beat a particular competitor or go over a specific limit. These goals will help you define the strategy you intend to employ and avoid wasting resources through haphazard spending. For instance, local traffic SEO’s purpose is quite different from generating revenue from an international audience.

Step 3: Weigh your Resources

At the point of goal setting, you are still dreaming, which is not wrong. Now, it is time to face reality and allow some truths to simmer into your system. You have clearly stated what you like to achieve and how much can get you there. The next question now is, what do you have compared to what you require to achieve your goals? More so, this step’s important Because, in reality, there are a thousand and one ways of achieving a thing. 

For instance, you may compare the cost of training and existing staff members, hire a freelancer, or contract the SEO work to a spate agency in Sydney. Each option has some pros and cons (as discussed in this article). Still, you must allow your available resources to inspire your decision. On the other hand, out-of-the-box thinking may demand providing more resources.

Step 4: Create the Budget

Step 4 is the real deal – here is where you create the actual budget and add a monetary value to everything you have been planning. Remember you have clearly defined your goal, considered your available options and selected the best. Also, you may have determined what achieving the ideal means to you. 

However, it is time to put all of your progressive ideas into monetary terms. Moreover, your budget should not consume all your resources in case of emergencies or unforeseen circumstances. At the same time, it should not exceed the value you set on the goal to have room to push harder beyond the new limits.

Step 5: Reconsider, Analyze, and Review your options

In this step, it is time to reconsider your actions from the top to the last point. What are the things you like to do? In the plot of things, there is a need not to assume that everything is perfect just yet, but to analyze the existing plan to check for loopholes. Also, when creating the techniques, you may have overlooked certain essential factors. At the same time, you may get an SEO expert’s fresh eyes to look at the project and vet it. When you finish, you are ready to launch but while you pitch, remember to keep comparing the program’s proceeding if it remains on track.


On a final note, by now, you already realize that the first few months of implementing your SEO may not be too productive. However, endeavor to keep the tabs on in every way possible and adjust where necessary. Bear in mind also that there is always room for improvement. So don’t be rigid about your plans nor the budget allocation and executive. Best of luck!